In short: younger generations have an appetite for older songs, and they’re discovering them on social media. And earlier this summer, two Gen Z YouTubers created a reaction video that helped Phil Collins’ “In The Air Tonight” to surge in streams and sales. Spotify reported an 86% increase of users listening to the song for the first time since the trailer’s premiere, and attributed a “bulk of those discoveries” to Millennials.
Number one tik tok song movie#
But we will note that it’s not just TikTok helping classic rock songs find new fans: after the Dune movie trailer began trending, audio streams of “Eclipse” by Pink Floyd (which plays throughout) increased by 50%, while digital sales of the song soared 1,750% according to Rolling Stone.
Number one tik tok song free#
That’s a lot of free press for a song over four decades old. Mick Fleetwood himself even responded to the trend with a recreation of the chill video, which has itself been viewed over 8 million times. The “Dreams” challenge is helping the track to trend, as users post their own versions of Apodaca’s ride.
Number one tik tok song mac#
Not only has Apodaca enjoyed viral fame ( Ocean Spray sent him a new truck and a lot of juice) but “Dreams” and Fleetwood Mac have become massively popular: the song went back to the top of charts, and AV Club reports sales of the track were boosted 374%. Earlier this summer, The latest example happened just this month, when TikTok user Nathan Apodaca ( shared a video of himself skateboarding to work while drinking cranberry juice and listening to Fleetwood Mac’s ‘70s hit “Dreams.” His clip blew up and has been viewed almost 30 million times to date. Classic and vintage tunes are finding new fans on the platform, which gives users a huge library of music to set their videos to.
Today’s biggest music stars are turning to TikTok to make their new tracks go viral, but it’s not just new songs that are trending because of the app. Here are three TikTok music trends everyone in marketing should know about: With the app an increasingly important part of reaching to next-gen consumers, no brand should sleep on these opportunities to reach them. With the focus on short audio clips, it’s possible for many, many songs to be going viral on the platform simultaneously-and because music is the focus of so much TikTok content, many, many music trends are being sparked by the platform. Of course the app has also transformed music marketing in a relatively short amount of time, with TikTok dance challenges becoming a go-to move for artists releasing new songs, and sometimes even organically increasing the popularity of tracks. In fact, 64% of Gen Z and 39% of Millennials say they have discovered new music on TikTok-making it fourth biggest platform for music discovery overall, and the third biggest for Gen Z.
YPulse’s recent music listening report found that social media is now the number one way that young people discover new music, and the majority of Gen Z and Millennials agree with the statement “Most of the new music I hear these days is on social media.” TikTok has been a major part of this trend, melding social media, music, and entertainment together in a way that young consumers can’t get enough of. Here are three music trends on the platform brands should know about… TikTok’s influence on the music industry, and music marketing, is undeniable.
0 kommentar(er)
